BMW X5 M x T15 Media

BMW · DANDENONG RANGES, MELBOURNE

A few days with the keys, and the Dandenongs all to ourselves.

CLIENT

BMW

PRODUCTION

T15 Media

DIRECTOR / DOP / EDITOR

Callan Reynolds

DELIVERABLES

Social hype edit

LOCATION

Dandenong Ranges, Melbourne

YEAR

2024

BMW lent us the X5 M for a few days, so T15 Media and I took it straight up to the Dandenong Ranges for a spin. The job was a hype, social-first clip to promote the car.

Car ads usually play it pretty safe, so I wanted to put a fresh spin on it. Flashes, hype editing, something that actually stops you on the feed.

The car made it easy. Pristine, and it looked unreal on every bend through the ranges.

The edit’s where it came to life. It opens on the forest, nice and calm, and you hear the engine roar before you even see the car. Then the match cuts and sound effects kick in.

BMW loved it, and it led to ongoing work for T15.