Before Boarding

GENTLE MONSTER · @BAMITSJOANNE · SYDNEY

A few hours, no plan, and a flight to catch.

BRAND

Gentle Monster

TALENT / STYLING

@bamitsjoanne

DIRECTOR / DOP / EDITOR

Callan Reynolds

DELIVERABLES

Short-form social edit

LOCATION

Sydney

YEAR

2025

I was in Sydney for another job when @bamitsjoanne hit me up asking if I wanted to make something together. I had a few hours spare, so we met up with no plan at all and started shooting.

She took care of the outfits, I took care of the visuals. No brief and no expectations, just make something cool, hype and fun.

That freedom meant I could play. I tested some AI tricks, hyperlapses and editing techniques I’d been wanting to try, and let the piece find its shape in the edit.

We were having so much fun we nearly missed our flight, because neither of us wanted to stop shooting.

She and her following loved it. Proof that sometimes the best stuff comes from no plan at all.