Inside Out

BROTHER WOLF x WHITEFOX REAL ESTATE · TOORAK, MELBOURNE

Everyone else filmed the house. We filmed the life inside it.

CLIENT

Whitefox Real Estate x Brother Wolf

DIRECTOR / TALENT

Taylor Fox

DOP / EDITOR

Callan Reynolds

DELIVERABLES

Social reel

LOCATION

Melbourne, Australia

YEAR

2025

The house in Toorak already had a full campaign behind it: slow, cinematic, classic real estate. Taylor, Whitefox’s CMO, wanted to come at it from a completely different angle.

It was his brother’s place, and he’d spent plenty of time there. So instead of selling square metres, we documented what it’s actually like to live there, from the inside. Coffee in the morning, laps in the pool, a session in the gym, with Taylor in front of the camera as well as directing.

The other campaign went slow, so we went the opposite way: hype, flashy and built for the feed. We brought Brother Wolf into it too. Streetwear and real estate don’t often share a frame, which made it too good a chance to pass up.

The edit effects are what I’m proudest of on this one.