Formula 1 x Jack Daniel’s Takeover

JACK DANIEL’S · MELBOURNE GRAND PRIX WEEKEND

Two pubs, one converted bus, five nights of live music. Year two, and we were back for more.

CLIENT

Jack Daniel’s

CLIENT LEAD

Conor Fisk

DIRECTOR / DOP / EDITOR

Callan Reynolds

DELIVERABLES

Event recap film

LOCATION

The Espy & Albert Park Hotel, Melbourne

YEAR

2026

Second year in a row on this one, and it was a blast again. Over the F1 weekend Jack Daniel’s took over two venues around the track, the Espy and the Albert Park Hotel, and made them their own.

The brief was to capture the absolute show they put on. Venue activations, a converted Jack Daniel’s bus doing tastings, and live music five nights straight.

I put together a full recap that hits every JD touch point, alongside the bands and the punters having the time of their lives. A nice balance of commercial and cool, so it works for the brand and for the people watching.

Highlight of the week was meeting Oscar Piastri and doing a special shoot with him on the bus.

What I’m proudest of in the edit is the story flow, taking you through the whole week start to finish. Jack Daniel’s loved it.