Selling A Lifestyle

WHITEFOX REAL ESTATE · WĀNAKA, NEW ZEALAND

You can’t film a home that doesn’t exist yet, so we filmed the life that comes with it.

CLIENT

WHITEFOX Real Estate

DIRECTOR / DOP / EDITOR

Callan Reynolds

CREATIVE DIRECTOR

Taylor Fox

AGENTS

Sara Cleugh, Kate Fairmaid

DELIVERABLES

Hero film + cutdowns

LOCATION

Lake Wānaka, New Zealand

YEAR

2025

WHITEFOX and I go back. Dubai, the Gold Coast, Sydney, a few trips across the ditch: we’ve built a fair chunk of their brand together. So when a set of lakeside townhouses in Wānaka needed a campaign, the call came our way. The catch was that the homes were still a building site.

Taylor’s call was simple: don’t sell the house, sell the lifestyle. Living on the edge of Lake Wānaka means slow mornings, glassy water and snow on the peaks, so the edit had to feel the same. There are no fast cuts and no flashy transitions. It’s calm, smooth and cinematic, the way a morning on the lake actually feels.

The weather had other ideas. The morning before was blown out with wind and rain, so before sunrise we made the call to jump in the boat and get out there. It paid off. Watching our skier carve across the lake was the first time I’d seen water skiing in person, and coming from a BMX background, I was hooked. Big thanks to him for getting out there with us.

In the edit I kept the sound design minimal and let the landscape do the talking. The wide drone shots with the snow capped mountains behind are the ones I’m proudest of.

Every townhouse sold, and the area’s now in serious demand.